Dealers Tell Nissan a New Xterra Would Be Great

There are renewed calls in the United States for Nissan to consider bringing back its Xterra SUV model in new form, and this time those calls are coming from the automaker’s own dealers. Seeing the boom that the segment of SUVs truly designed for off-road driving is currently experiencing (exhibit one: the Ford Bronco), some dealers are evidently of the opinion that Nissan is missing a potentially lucrative boat.

We’d going to assume that many dealers in Canada are of the same opinion.

Production of the Xterra SUV came to an end in 2015. In 2017, Nissan's North American vice-president gave enthusiasts and dealers some hope when he suggested that the Xterra could potentially return. That of course hasn't happened... yet.

The pleading from dealers comes at a time when other automakers have re-launched similar models. There’s that reborn Bronco from Ford, but also Land Rover, making a splash with the return of its Defender. Then there the ones that never left: the Jeep Wrangler is still very popular and Toyota continues to sell a lot of its 4Runner, aged as it is. Even the latter company’s RAV4 has a version designed for off-road driving, and more recently, Kia added an X-Line version to its new Sorento range.

Clearly, there's a trend. And money to be made.

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