Nissan Ariya's Debut Postponed
The Nissan Ariya is Nissan's most anticipated vehicle of the year. The brand's first all-electric SUV was supposed to debut in Japan in the middle of this year, but Covid-19 and the global chip shortage changed the automaker’s plans. And so the model's debut has been pushed back to winter.
This was announced today by Asako Hoshino, executive vice president at Nissan.
"Sales in North America and Europe are expected to begin two months later," she said. The executive added that she expects the model to sell a few tens of thousands in its first year on the market, with the strongest demand so far coming from Europe.
"I think Europe will contribute significantly to the overall sales of the model," said Hoshino, when asked about the importance of the model to the automaker.
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