Ford Has Nixed the Idea of a Bronco Pickup Truck

The arrival of the Ford Bronco is definitely one of the bigger pieces of news in the industry this year, and the hype surrounding its debut has been strong. Throughout its development, one idea periodically surfaced, encouraged by Ford: the possibility of a pickup truck version.

That was hardly surprising, especially given Jeep’s adaptation of its Wrangler into the Gladiator pickup. Ford even mentioned the idea in a video released during the design stage of the Bronco SUV. However, it now appears that after much consideration, the idea has been abandoned.

This comes courtesy Automotive News, which cites sources familiar with the dossier who confirmed the decision. Some will certainly be disappointed, but there is an undeniable logic behind Ford's building of its current lineup.

First, with the arrival of the Maverick pickup, the company now has three pickup trucks. Then, don’t forget that the Ranger is already sitting on the Bronco platform. A version of the Bronco with a bed would compete with that model.

And that's without counting the development costs required for the project, all for what would remain a niche vehicle.

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